We are Circle of Life.

We make progress, not furniture.

Our products The core of Circle of Life

Our Story

Circle of Life is the brainchild of Dutch entrepreneurs, Arne Schouwink of Bellagio Outdoor Furniture and Kees Klomp, a self-employed consultant and passionate advocate of compassionate and constructive commerce. Together with Sako Wijma and Tineke Thrasibule of Applebee Outdoor Furniture, these 4 individuals decided to pool their talents to develop a new outdoor furniture brand which does not just look good, but also does good.

Our Ambition

We are Circle of Life. We make progress not furniture. Our ambition is to be the world’s first wholly sustainable company in outdoor furniture. We strive to inspire, motivate and connect all stakeholders who believe in our concept. To generate an international movement of likeminded people who are driven to make a long lasting and positive environmental and social impact.

Reduce. Recycle. Relax.

The Purpose Economy

Circle of Life is a purposeful company. Its 4 founders passionately believe in the rise of The Purpose Economy; a new socio-economic era wherein business becomes a constructive part of society. Doing good for society means doing well in business. Societal significance is the new key to business success.

We call this Constructive Commerce. C Commerce.

Our Concept
Our Concept
Our Concept

Our Products

The 2015/2016 product range consist of 4 lines:
Preloader

Counters

The below counters illustrate the amount of recycled material we have used to produce our first Circle of Life products.

Watch these numbers grow as our business grows!

Plastic

Plastic (bottles)

We use recycled plastic to produce our Recircle© Wicker and Feetcaps.

Aluminium

Aluminium (base of recycled aluminium is made from AL beer cans)

We use recycled aluminium for our frames.

Packaging

Packaging (trees/paper)

We save trees by using recycled paper.

The core of Circle of Life

The Process is our Product
The core of Circle of Life
1.

Circle of Life and our Environment

We’re not perfect, but our goal is - through ongoing research and development – to ultimately create outdoor furniture products which will eventually have a zero or even a positive footprint. We will make progress; one piece of beautiful outdoor furniture a time!

Learn more →
2.

Circle of Life and our Society

The concept of Circle of Life is not just about creating progressive, sustainable outdoor furniture products. We also strive to make a socially constructive impact through Circle of Life.

Learn more →

Mother Earth feeds us, houses us, quenches our thirst and provides us with the air we breathe.
She has no voice and cannot defend herself.
She depends entirely on our care.
Yet, she is the cradle of our existence.
Without her, we would not survive.
Together we form a Circle of Life.

We care for the women on our planet,
who cradle our children,
and provide them with a secure base.
We want to ensure her safety when she cannot defend herself.
Create equal opportunities for her to realize her dreams.
We want her to speak out and be heard.
Because men and women together,
form a Circle of Life.

Circle of Life and our Environment

1. Circle of Life and our Environment

The industry standard for outdoor plastic furniture is to use virgin plastic with additives. These items are selected purely on price. Plastic is used for sticking paper, packing, feetcaps and attaching the hangtag to the item.

The Circle of Life standard is to use recycled plastics for both the wicker and the feetcaps. Our wicker is made out of 96% recycled plastic. The remaining 4% is comprised of additives such as UV and foaming agents. Currently there are no recycled additives available on the market. The additives we use have been selected as being the least harmful additives currently available.

When we recycle the plastic which we use for our furniture production, the material is cleaned* which means that any harmful substances and additives are removed. Essentially we are ‘upcycling’ the plastic as we are improving the characteristics of the raw material. This process allows us to achieve higher standards compared to standard wicker products.

(*Note: The waste material which is collected from the cleaning process is collected by a company which specializes in the storage of harmful waste products).

When it comes to our hangtags, instead of using plastic to attach the hangtag to the furniture, we use a piece of string made out of natural fibres.

We have many new and exciting developments underway which we will be sharing with you soon!

Circle of Life and our Environment
Circle of Life and our Environment
Circle of Life and our Environment
Circle of Life and our Environment
Circle of Life and our Environment
Circle of Life and our Environment
Circle of Life and our Environment
Circle of Life and our Environment
Circle of Life and our Environment

2. Circle of Life and our Society

The concept of Circle of Life is not just about creating progressive, sustainable outdoor furniture products. We also strive to make a socially constructive impact through Circle of Life.

A percentage of our net sales will be allocated to our Circle of Life Fund which, in collaboration with an international NGO, will be used to invest in a number of social initiatives focused on empowering women.

The 5 key areas we strive to address through our social projects are:

  • Peace and Security
  • Access to Food and Water
  • Maternal and Reproductive Health
  • Education
  • Financial Independence

 

Stay tuned for more exciting developments!

Circle of Life and our Society

Our Partners

  • Kees Smit
  • P.T. Aneka Regalindo (Indonesië)
  • FortWorth
Coming soon

Coming soon

  • Blog
  • Meet the Team
  • New Product Developments
  • Circle of Life Social Fund and our Social Initiatives
  • The CoL Code