Circle of Life is the brainchild of Dutch entrepreneurs, Arne Schouwink of Bellagio Outdoor Furniture and Kees Klomp, a self-employed consultant and passionate advocate of compassionate and constructive commerce. Together with Sako Wijma and Tineke Thrasibule of Applebee Outdoor Furniture, these 4 individuals decided to pool their talents to develop a new outdoor furniture brand which does not just look good, but also does good.
We are Circle of Life. We make progress not furniture. Our ambition is to be the world’s first wholly sustainable company in outdoor furniture. We strive to inspire, motivate and connect all stakeholders who believe in our concept. To generate an international movement of likeminded people who are driven to make a long lasting and positive environmental and social impact.
Reduce. Recycle. Relax.
The Purpose Economy
Circle of Life is a purposeful company. Its 4 founders passionately believe in the rise of The Purpose Economy; a new socio-economic era wherein business becomes a constructive part of society. Doing good for society means doing well in business. Societal significance is the new key to business success.
We call this Constructive Commerce. C Commerce.
Our ProductsThe 2015/2016 product range consist of 4 lines:
The below counters illustrate the amount of recycled material we have used to produce our first Circle of Life products.
Watch these numbers grow as our business grows!
We use recycled plastic to produce our Recircle© Wicker and Feetcaps.
Aluminium (base of recycled aluminium is made from AL beer cans)
We use recycled aluminium for our frames.
We save trees by using recycled paper.
The core of Circle of LifeThe Process is our Product
Circle of Life and our Environment
We’re not perfect, but our goal is - through ongoing research and development – to ultimately create outdoor furniture products which will eventually have a zero or even a positive footprint. We will make progress; one piece of beautiful outdoor furniture a time!Learn more →
Circle of Life and our Society
The concept of Circle of Life is not just about creating progressive, sustainable outdoor furniture products. We also strive to make a socially constructive impact through Circle of Life.Learn more →
2. Circle of Life and our Society
The concept of Circle of Life is not just about creating progressive, sustainable outdoor furniture products. We also strive to make a socially constructive impact through Circle of Life.
A percentage of our net sales will be allocated to our Circle of Life Fund which, in collaboration with an international NGO, will be used to invest in a number of social initiatives focused on empowering women.
The 5 key areas we strive to address through our social projects are:
Stay tuned for more exciting developments!